Lucia's World Launches!
Lucia's World Launches!
Matmi Educate is proud to announce the launch of 'Lucia's World' - a completely revolutionary digital platform that turns children's education on its head. Ratherlike 1980's TV show 'Why Don't You?', Lucia's Worlds' main purpose is to encouragechildren and their parents to use technology in a mindful way and avoid getting consumed by it. Although delivered as an App, the ground breaking multichannel and multi-discipline content makes it difficult to categorise.
The current pandemic has seen more mobile apps being downloaded by kids than ever before, meaning many parents and carers may be suffering from ‘screen time guilt’ as they try to find constructive and creative learning opportunities for theirchildren. Lucia’s World is the result of over 18 months of collaboration between children’s author and entertainer, Lucia Davies, and Matmi Educate, the education division of the Matmi creative agency. It’s designed to encourage kids to find things to do other than perhaps staring at a screen all day! Lucia’s World aims to help restore a healthy balance between digital and real world learning opportunities. The App even comes with a ‘screen time alarm’!
Lucia’s World feels a bit like an interactive TV show, encouraging kids to use their creativity and develop language skills with positive lessons on mindfulness and wellbeing. Using a unique blend of original video, games, books, songs, stories and illustrations, children are guided through a range of creative activities as they help Lucia to complete her stories and songs.
Using a unique blend of novel videos, games, books, songs, stories and illustrations, children are guided through a range of activities as they help Lucia complete her stories and songs. Jeff Coghlan, Managing Director at Matmi explains “Technology should enhance our lives, not control them. Across the platform, we continuously inspire children to explore the world around them through completing fun andeducational activities.” The Lucia’s World is hoping for the same success ‘Why don’t you?’ enjoyed as a TV show . But is it an App?`
